Gamasutra has an interesting interview up with Aleksander Grondal, producer of the upcoming Battlefield Heroes, a free to play entry in the Battlefield (FPS) series. They were inspired by Korea’s free-to-play MMO model, but how do you make Battlefield free? They intend to run ads on the website and in the game design, such as the loading screens, but not in the actual game itself. You’ll also be able to do microtransactions for real currency.

Aleksander’s own development background includes working at Funcom on Anarchy Online and Dreamfall.

“I think I’ve brought something new into DICE, because they have been all about shooters, and we’re adding a sort of MMO approach. I think that together we make a good fit for Heroes.”